A guide for the intelligence age

Don’t just use AI.
Master the mindset.

The internet made knowledge free. AI will do the same for intelligence. This book shows you how to think, work and lead when it does.

Paperback, 160 pages · $19.95 USD  |  Kindle · $9.95 USD

Prices shown in US dollars. They vary by country.

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AI Mindsets by Farid Mheir. Paperback cover with a line drawing of a head and circuit board.

The “AI fog” is real.

It’s 1995 all over again. Just as the internet changed how we connect, AI is changing how we think, work and lead. But the signal is lost in the noise: new tools every week, hype on one side, fear on the other.

You don’t need another technical manual. You need a way to decide what matters, what to try and what to leave alone.

AI Mindsets is written for business leaders, managers and professionals who need to understand what AI means for their work and their organization, without getting lost in the code.

Four sections. Thirty-one mindsets.

Tools change every month. Mindsets last. The book is organized around how you think, what you can do, how you act and what you owe others.

  1. Attitudes

    How you think

    • Free Intelligence How to leverage access to infinite experts.
    • AI Personas Why you should treat chatbots like colleagues, not tools.
    • Slow, Then Fast Understanding the exponential curve before it hits.
  2. Skills

    What you can do

    • Vibe Coding English is the new programming language for software.
    • Don’t Trust, Verify Master the critical skill of auditing AI output.
    • Risk Evaluation Identify bias and hallucinations before they ship.
  3. Habits

    How you act

    • The One Second Rule If a task takes less than a minute, automate it.
    • Ask AI First Turn AI into your primary sounding board.
    • Map the Blast Radius Anticipate the ethical impact of your AI tools.
  4. Ethics

    What you owe others

    • Eliminate Blind Spots Measure the blast radius of AI to anticipate unintended harm to customers or communities.
    • Secure Your Data Stop “Shadow AI” from leaking proprietary secrets by guarding the gates.
    • Ensure Accountability Move from “the AI did it” to clear human ownership, before it becomes a costly legal or operational error.

Why read it.

  • Written for leaders, not engineers

    No code, no tool-by-tool manual. The strategic implications of AI, explained in plain language.

  • Something you can use on Monday

    Each mindset is a way of thinking you can apply to your own decisions, your team and your organization.

  • Built on practice

    Drawn from Farid’s work as a strategic advisor and CTO with more than 50 corporations.

  • A reference you keep within reach

    160 pages in paperback, easy to dip into. Or take it on the road on Kindle.

Pick up a copy today.

Paperback, 160 pages · $19.95 USD  |  Kindle · $9.95 USD

Buy on Amazon

Is it for you?

This book is for you if

  • You lead, manage or advise a team and need to decide what AI means for it.
  • You want the strategic picture, not a coding tutorial.
  • You are tired of hype and fear and want a clear way of thinking.

It is probably not for you if

  • You are looking for a step-by-step manual for one specific AI tool.
  • You want to learn to build models or write production code.

Read a sample chapter first.

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What people say.

He is not treating AI as a software upgrade, a productivity hack or another innovation trend to be delegated to the technology team.

Mitch Joel, host of Thinking With Mitch Joel

Not because it was complicated. Because it was uncomfortably clear.

Andrea Ruotolo, reader, on LinkedIn

This book doesn’t give you answers. It reframes the questions you should be asking.

Andrea Ruotolo, reader, on LinkedIn

What remains scarce, and therefore valuable, is judgment: knowing what question to ask, what insight to turn into action, and how fast to move.

Patrick Soares, reader, on LinkedIn

Hear it from the author.

A one-hour conversation with Mitch Joel on Thinking With Mitch Joel, episode 1049.

Listen to the episode

Spotted everywhere.

Readers, audiences and events.

Back cover of AI Mindsets.

Pick up a copy today.

The paperback is a good desk reference. The Kindle edition goes wherever you do.

Paperback, 160 pages · $19.95 USD  |  Kindle · $9.95 USD

Prices shown in US dollars. They vary by country.

Also available on Amazon in

Farid Mheir on stage, smiling and holding a copy of AI Mindsets.

About the author

Farid Mheir

Engineer, entrepreneur and the “digital transformationalist”.

Farid started as a microelectronics engineer, with a degree from École Polytechnique de Montréal. In 1996 he designed, built and operated the first e-commerce solution for grocers, with IGA, long before the cloud existed, and went on to build solutions for other large supermarkets in North America and Europe.

Today he leads fmcs.digital, an independent advisory firm in Montréal, and teaches at the McGill Executive Institute. In AI Mindsets he draws on his work with more than 50 corporations as a strategic advisor and CTO.

Invite Farid to speak →   More about Farid →

Don’t just use AI. Master the mindset.

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